This graphic identity for the 2009 Open Day of The Royal Academy of Art, The Hague, was based on the ongoing need for human hands to sculpt digital 'clay'. In visual communication and art education there is a tendency to use the computer more and more. That isn't necessarily a bad thing but we wanted to focus on the indispensability of the human creative mind in art and design processes.
First we designed the main typography on the computer, then we printed those designs and digitized them again by scanning the printed sheets. But while scanning we moulded the sheet, which resulted in all kinds of handmade distorted typography.
In other words: even in digital design processes (or designing with digital tools), the human hand remains the most important design 'tool'.
i.c.w. Mattijs de Wit
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client: Studio KABK
First we designed the main typography on the computer, then we printed those designs and digitized them again by scanning the printed sheets. But while scanning we moulded the sheet, which resulted in all kinds of handmade distorted typography.
In other words: even in digital design processes (or designing with digital tools), the human hand remains the most important design 'tool'.
i.c.w. Mattijs de Wit
-
client: Studio KABK
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