The change in ledding on the logo could be applied throughout the whole design work, and be used as a running theme though out project, with all of the headers following the pattern change in leading as the logo, so as the logo goes up so does all of the letters in the header that are in line with it.
Here is it put to work, which i think has a really interesting effect.
might be quite hard to read it some circumstances however, may need some further development.
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