Monday, 27 May 2013

Louella Sans - RULES

What is it?

- Sans serif Typeface for use in the fashion industry
- combining elements from classic elegant serif typefaces with contemporary sans serif style.
- creating a contemporary sans serif typeface made solely for use within fashion.


Rules:

- rounded
- symmetrical
- made up from straight lines combined with perfect circles of the same width to allow the perfect flow for letter to letter
- same size throughout ascenders, terminals, bowls.. etc
- based on contemporary European sans serif type
- sizes of rounded tinitals/ears all related to the size of the stem on the letterform.

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